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Microsoft, Yahoo Officially Team Up on Search, Advertising

The saga that began with Microsoft’s failed attempt to acquire Yahoo has finally culminated in a unique partnership, which puts Microsoft in charge of Yahoo’s search engine business and hands over the reigns of Microsoft’s online ads business to Yahoo. However, the 10-year deal will not have any impact on the two companies’ respective display ads businesses. The partnership is expected to triple Bing’s U.S. market share to 28%.

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